Eruditio’s video production company, eStudios, takes home the prestigious Bronze Telly Award for best use of humor in “Nothing Infomercial”.
Mt. Pleasant, SC September 2, 2015—Out of around 12,000 entries from all 50 states and 5 continents, Eruditio’s very own video production company, eStudios, has been awarded the prestigious Bronze Telly Award for their use of humor in their “Nothing Infomercial”.
Since 1979, The Telly Awards have been recognizing and honoring the outstanding work from many different sects of the video production realm; advertising agencies, production companies, television stations, cable operators, and corporate video departments from around the world. eStudios participated with many elite names in the industry such as CBS CNBC, ESPN, Discovery Channel, and many others just to name a few. Of those who enter, only 18-25% of entrants will receive the Bronze Telly Award within various categories.
Eruditio’s eStudios created a fun promotional video with long-time client, UE Systems (www.uesystems.com). “The client expressed to us that their greatest [sales] competitor was actually not another company;” says Jon Bailey, Creative Director at eStudios, “…their biggest competitor was a potential client doing nothing at all, and continuing with their status quo.” This became the inspiration for the video designed to educate the viewer to the lunacy of doing nothing. Together with the client, the team developed the concept of a satirical sales infomercial about trying to sell nothing. They even had local talent from UE Systems, Matt Hansen, to be the infomercial spokesman. The video received a lot of positive reception from both the client as well as other outside viewers.
Based on the positive reception, the eStudios team submitted the video for consideration in the annual Telly Awards. Recently, eStudios received the exciting news of winning the prestigious accolade. Bailey continues on to say, “We could not be more proud of our 2015 Telly Award. I feel like it adds even more credibility to the work we do.” Shon Isenhour, Partner at Eruditio and eStudios added that “This kind of creative approach to communication and education is what Eruditio and eStudios is all about. We do things differently and because of that we get results for our clients” The video is available at http://eruditiollc.com/estudios/
Eruditio, LLC is a results focused educational provider who uses custom, flexible learning curriculums designed using cutting edge adult learning tools such as mobile learning, elearning, blended learning, video, coaching, and project-based demonstrations of skill competency. The eStudios creative team provides new ways to communicate and complete the changes your company needs to be competitive.